Brief
Create a unique and relevant campaign for a well known brand.
My team and I were given this brief early into quarantine, trying to think beyond the growing pandemic we chose REI. This outdoor brand's previous initiative based campaigns encouraged us to think about how nature inspires people. This lead us to create...
REInspiration is an initiative to encourage people to get out into nature that inspires them to create and support their community. Our strategy centered around the idea of small adventures in your backyard leading to big changes in your community.
We would create a series of murals across the country with local artists, these murals would also be adapted into merchandise
We also created a TikTok audio for people to show the spot they go to for inspiration.
This process took a lot from every member of this group. We all were still learning the remote workflow, and this project was a real turning point for my communication. One of the most interesting things was learning to create TikToks. I had used the app for a while by then, but I had not yet dove into the creator side. I really enjoyed learning all the tools TikTok has to offer.